Dear Alumni,
Join us on February 8 for a luxury watchmaking experience that includes a private visit, presentation, and cocktails at Vacheron Constantin Manufacture in Geneva. Places are limited, so be sure to book early.
The Art of Watchmaking: Vacheron Constantin w/ Laurent Perves, CMO – February 8,
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Laurent Perves, Laurent Perves joined Vacheron Constantin, Richemont group, in December 2016 after serving for more than 15 years in global brand, marketing, and product management roles in the luxury goods industry (LVMH, Audemars Piguet, Gucci Parfums, P&G Prestige Products). He was appointed Chief Marketing Officer for the Maison in December 2016, leading global Product Marketing, Communication, Heritage and Digital teams worldwide. He is on the Maison’s Executive Committee. Laurent is also Visiting Professor at Paris Dauphine University, responsible for seminars in the “Luxury Management” Master program. |
Key Facts
When: February 8, 2018 15:00
Where: Vacheron Constantin Manufacture, Chemin du Tourbillon 10, 1228 Plan-les-Ouates
Tickets: CHF 20 INSEAD NAA members (paid up) // CHF 40 Non-NAA Members and Guests
Registration
On XING Events https://en.xing-events.com/WATCHMAKING18
Program
Program
15:00 to 15:15 Arrival and Welcome
15:15 to 16:30 Visit Vacheron Constantin Manufacture
16:30 to 17:15 Presentation by Laurent Perves, Chief Marketing Officer
17:15 to 18:00 Cocktail & Departure
INSEAD Alumni Association Switzerland
Ludovic Choppin, MBA’12D, Geneva Chapter President
Mina Draganova, MAP’17J, Event Organizer
events@insead.ch