The Art of Time: From Luxury Watchmaking Industry Insights to Bvlgari’s Afterwork Aperitivo
Wednesday, 16 April 2025
 
How is the Swiss watchmaking industry adapting to the fast-changing landscape of luxury? Four leading experts will join us to share their insights into the nature of luxury, the importance of innovation, and the challenges faced by Swiss watchmaking houses to continue to thrive in the years ahead.
 
We will gather first at the FHH for a keynote presentation by INSEAD researchers Émilie Cousteau and Katia Kachan, followed by a panel discussion between Catherine Eberle-Devaux, Bvlgari Global Watch Communication Director, and Pascal Ravessoud, Vice-President of FHH.
 
Next we will walk a few steps to the Bvlgari boutique, where the experts will present and discuss iconic Bvlgari collections: Tubogas (for women) and Octo Finissimo (for men). The evening will include captivating storytelling and technical insights into these collections, complemented by an Italian-style aperitivo with champagne, canapes and live music.
 
16:00-17:00
Keynote Presentations: Insights from INSEAD
Emilie Cousteau
INSEAD Researcher
Luxury Industry Trends: Luxury, Immersion, and the Lifestyle Revolution
 
Emilie Cousteau will present and exclusive preview of her INSEAD research paper, a cutting-edge exploration of luxury’s evolving nature. This comprehensive study offers both theoretical insights and many practical applications for industry professionals. It addresses diverse perceptions of luxury across the globe, emphasizing cultural differences such as the Middle East’s focus on exclusivity and Europe’s emphasis on craftsmanship.
Katia Kachan
Founder, Anteros Academy, INSEAD Research Associate, MBA’16
France/ UAE
Focus on Luxury Watch Making: Driving Sustainability and Long-Term Value Creation
 
By positioning sustainability as the pinnacle of luxury and innovation, Swiss watchmakers are creating a unique value proposition that neither tech companies nor cheaper alternatives can easily replicate. The talk explores how Swiss watchmakers can secure their future by combining timeless design with sustainable innovation, ensuring their leadership in luxury while aligning with evolving consumer values.
 

17:00-18:00
Panel Discussion: Watchmaking Industry Leaders

Catherine Eberle-Devaux
Bvlgari Global Watch Communication Director
The Culture of resilience of the Swiss watchmaking industry
 
Swiss watchmaking is a stronghold of the industry for quite some time. It has managed to stay atop of trends and crises along its rich history, showing astonishing resilience. Does the Swiss watchmaking industry have what it takes to overcome the systemic change that Luxury is facing today?
Pascal Ravessoud
FHH Vice President
 
Moderator
Clio Godrèche
FHH
 
Programme
15:30 -16:00 Welcome
16:00-17:00: INSEAD Thought Leadership Presentations
17:00-18:00: Industry Leaders’ Panel by Bvlgari and FHH
18:30-21:00: Watch cocktail at Bvlgari Boutique 
 
Key Facts
When: Wednesday, 16 April 2025
Where: Fondation de la Haute Horlogerie, Pont de la Machine, 1204 Genève 
Bvlgari Boutique, Rue du Rhône 30, 1204 Genève
Tickets: CHF 60 NAA Members (paid-up) // CHF 80 Alumni non-members and guests
Ticketing closes on 10 April 2025.
 
Registration: https://infomaniak.events/en-ch/conferences/the-art-of-time-from-watchmaking-industry-insights-to-bvlgaris-iconic-collections/937c253c-dca7-47b3-b4bc-98a8ffb498fd/event/1406190 
 
INSEAD Alumni Association Switzerland
Katia Kachan, Founder, Anteros Academy, INSEAD MBA’16 France/UAE
Doina Cebotari, MBA’13J, Geneva Chapter Committee Member
Ingrida Elijošiūtė, IEP’07, Geneva Chapter Committee Member
Mayssa Scheib, MBA’14J, Geneva Chapter President
events@insead.ch

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